Certified Behavioral Economist/Data Scientist (CBE/DS)

The Certified Behavioral Economist/Data Scientist (CBE/DS) program is a prestigious and specialized training initiative designed to empower professionals with the expertise needed to excel in the dynamic field of behavioral economics and data science. In today’s data-driven world, understanding human behavior and harnessing data for informed decision-making are paramount. Organizations across industries are increasingly turning to behavioral economics and data science to gain insights, shape strategies, and drive innovation. With this growing reliance comes a pressing need for experts who can bridge the gap between human behavior and data analytics to facilitate more effective decision-making and drive organizational success.

The CBE/DS program is meticulously crafted to provide individuals with the knowledge and skills essential to become proficient in the field of behavioral economics and data science. These specialists play a pivotal role in helping organizations leverage behavioral insights and data-driven approaches to understand customer preferences, optimize processes, and drive strategic initiatives.

Certification Program Objectives:

Upon successful completion of the Certified Behavioral Economist/Data Scientist (CBE/DS) program, participants will be equipped with the following competencies:

  • Behavioral Economics Expertise: Develop a deep understanding of behavioral economics principles and concepts, allowing you to analyze and influence human behavior in various contexts, from consumer choices to public policy.
  • Data Science Proficiency: Acquire the technical skills and knowledge needed to collect, analyze, and interpret data effectively, enabling data-driven decision-making and predictive modeling.
  • Behavioral Data Analysis: Learn to apply behavioral economics principles to analyze and interpret data, uncovering behavioral patterns and insights that inform strategies and decision-making.
  • Experimental Design: Master the art of designing experiments and A/B tests to evaluate the impact of behavioral interventions and data-driven strategies.
  • Decision Support Systems: Develop expertise in building decision support systems that integrate behavioral insights and data analytics to drive organizational success.
  • Ethical Considerations: Explore ethical considerations surrounding data collection, analysis, and behavioral interventions, ensuring responsible and respectful practices.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CBE/DS, student should take up a 1.5 hours online exam conducted by AIDSAI.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Foundations of Behavioral Economics
  • Data Collection and Analysis in Data Science
  • Behavioral Data Analytics
  • Experimental Design and A/B Testing
  • Building Decision Support Systems
  • Ethics in Behavioral Economics and Data Science

Please note that the modules of the certification are subject to periodic updates and changes.

Who Should Do This Certification:

The Certified Behavioral Economist/Data Scientist (CBE/DS) certification is an invaluable credential that caters to a wide spectrum of professionals across diverse industries and roles. Here is a detailed exploration of specific groups that can greatly benefit from obtaining the CBE/DS certification:

  • Market Researchers and Analysts: Professionals in market research and analysis can enhance their skills by earning the CBE/DS certification. It equips them with the knowledge to analyze consumer behavior and data effectively, providing valuable insights to their organizations.
  • Data Scientists and Analysts: Data scientists and analysts can deepen their expertise in behavioral economics and incorporate human behavior insights into their data-driven models, enhancing the precision of predictions and recommendations.
  • Behavioral Economists: Behavioral economists can formalize their expertise and broaden their career opportunities by gaining proficiency in data science, enabling them to integrate data analytics into behavioral interventions.
  • Product Managers: Product managers can utilize the CBE/DS certification to better understand user behavior and leverage data insights to enhance product development, marketing, and user experience.
  • Policy Analysts and Government Officials: Professionals in public policy and government roles can leverage behavioral economics and data science to design policies and interventions that address societal challenges more effectively.
  • Marketing and Advertising Professionals: Those in marketing and advertising can benefit from understanding consumer behavior and applying data-driven strategies to create more impactful campaigns.
  • Healthcare and Pharmaceutical Experts: Professionals in healthcare and pharmaceutical industries can use behavioral economics and data science to improve patient outcomes, treatment adherence, and healthcare delivery.
  • Financial Analysts and Planners: Financial experts can integrate behavioral economics principles into investment strategies and financial planning, improving decision-making for clients.
  • Educators and Researchers: Educators and researchers specializing in behavioral economics and data science can enhance their teaching and research by earning the CBE/DS certification, staying at the forefront of these evolving fields.
  • Consultants and Advisers: Consultants and advisers can offer clients a unique blend of expertise in behavioral economics and data science, helping organizations solve complex problems.
  • Entrepreneurs and Start-up Founders: Entrepreneurs can gain a competitive edge by understanding customer behavior and leveraging data-driven approaches to grow their businesses.
  • Non-profit and Social Sector Professionals: Those in non-profit organizations can use behavioral economics and data science to enhance the effectiveness of their programs and initiatives, driving positive social impact.

In summary, the Certified Behavioral Economist/Data Scientist (CBE/DS) certification is a versatile and indispensable credential that empowers professionals from various backgrounds to leverage the power of behavioral economics and data science. Whether you are a data scientist, marketer, policymaker, educator, or entrepreneur, this certification equips you with the skills and knowledge to make informed decisions, drive innovation, and create positive impact in your respective fields by understanding and influencing human behavior through data-driven insights.