Certified Business Analytics Manager (CBAM)

The Certified Business Analytics Manager (CBAM) program is an esteemed certification designed to recognize individuals with advanced knowledge and expertise in the field of business analytics management. Business analytics management plays a pivotal role in helping organizations harness data, derive actionable insights, and make informed strategic decisions. Professionals with CBAM certification are recognized for their mastery in analytics strategy, team leadership, data governance, and the application of business analytics for organizational success.

The CBAM program is structured around six comprehensive modules, each focusing on specific aspects of business analytics management. These modules provide participants with a comprehensive understanding of analytics strategy development, team leadership, data governance, and real-world application of analytics in diverse business scenarios.

Certification Learning Objectives:

Upon completing the Certified Business Analytics Manager (CBAM) program, participants will acquire a diverse skill set, including the ability to:

  • Analytics Strategy Development: Develop and implement an analytics strategy aligned with organizational goals, ensuring that analytics initiatives drive business value.
  • Team Leadership and Management: Build and lead high-performing analytics teams, including talent acquisition, performance evaluation, and fostering a data-driven culture.
  • Data Governance and Quality Assurance: Establish robust data governance practices to ensure data integrity, security, and compliance with regulations.
  • Advanced Analytics Techniques: Apply advanced analytics techniques, including predictive modeling, machine learning, and data visualization, to extract valuable insights from data.
  • Analytics Implementation and Integration: Successfully implement analytics solutions and integrate them into organizational processes to drive data-driven decision-making.
  • Real-World Business Analytics Applications: Apply business analytics concepts to real-world business problems across various industries, including marketing optimization, supply chain management, and customer segmentation.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CBAM, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  1. Analytics Strategy Development and Implementation
  2. Team Leadership and Talent Management in Analytics
  3. Data Governance and Quality Assurance
  4. Advanced Analytics Techniques and Methods
  5. Analytics Implementation and Integration
  6. Real-World Business Analytics Applications

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification?

The Certified Business Analytics Manager (CBAM) certification is highly valuable for professionals across various roles and industries, including:

  • Analytics Managers: Those already working in analytics management roles, seeking to enhance their knowledge and skills for career advancement.
  • Data Scientists: Professionals dedicated to leading analytics teams and shaping analytics strategy.
  • Business Intelligence Managers: Individuals aiming to optimize business intelligence efforts through advanced analytics.
  • Decision-Makers: Executives and managers interested in leveraging analytics for strategic business decisions.
  • Business Consultants: Those offering analytics advisory services to organizations.

Embark on the journey of achieving the CBAM certification to become a recognized expert in business analytics management, lead data-driven initiatives, and advance your career in the dynamic field of data analytics and business intelligence.