Certified Business Development Professional (CBDP)

The Certified Business Development Professional (CBDP) program is a comprehensive training designed to equip individuals with the knowledge and skills necessary to excel in the field of business development. In today’s competitive business landscape, effective business development is essential for identifying growth opportunities, building strong relationships, and expanding market presence. This certification empowers participants to understand business development principles, master relationship-building strategies, and contribute to the overall growth of their organizations. Whether you’re new to business development or seeking to enhance your expertise, the CBDP program offers a comprehensive exploration of core concepts, strategies, and best practices.

Certification Program Objectives:

Upon successful completion of the Certified Business Development Professional (CBDP) program, participants will achieve the following objectives:

  • Foundations of Business Development: Grasp the foundational principles of business development, including understanding market trends, customer needs, and competitive landscapes.
  • Relationship Building and Networking: Acquire skills in building strong professional relationships, networking effectively, and identifying potential partners and clients.
  • Sales and Negotiation Skills: Understand techniques for effective sales strategies, client engagement, and negotiation to drive successful business deals.
  • Growth Strategies and Market Expansion: Learn how to develop growth strategies, explore new markets, and expand the organization’s reach.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CBDP, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Module 1: Business Development Fundamentals
  • Module 2: Market Research and Analysis
  • Module 3: Sales Strategies and Techniques
  • Module 4: Relationship Building and Networking
  • Module 5: Proposal Development and Pitching
  • Module 6: Strategic Partnerships and Alliances

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Business Development Professional (CBDP) certification caters to professionals aspiring to excel in business development roles. It holds value for a diverse range of individuals, including:

  • Business Development Managers: Those responsible for driving business growth and identifying new opportunities.
  • Sales Professionals: Individuals keen on enhancing their sales techniques and negotiation skills.
  • Marketing Managers: Professionals aiming to bridge marketing strategies with business development efforts.
  • Entrepreneurs: Individuals starting or growing ventures who want to master the art of sustainable growth.
  • Project Managers: Those leading projects with a business development component.
  • Consultants: Individuals providing expert guidance in business development strategies.
  • Executives: Professionals aiming to understand and incorporate business development principles into their decision-making.

Assess your career goals and skill set to determine if the CBDP certification aligns with your aspirations for professional growth in the field of business development.