Certified Commercial Manager (CCM)

Certified Commercial Manager (CCM) is a comprehensive training program designed to provide participants with the knowledge and skills necessary to excel in the field of commercial management. This certification is suitable for professionals who want to advance their careers in marketing and sales, as well as those who want to expand their knowledge in these fields.

Certification Program Objectives:

  • Develop a strategic marketing plan for the organization
  • Understand the principles and practices of product and brand management
  • Develop effective marketing communication strategies and advertising campaigns
  • Understand the fundamentals of sales management and channel strategy and apply them to enhance sales performance.

Certification Requirements:

  • Bachelor’s Degree
  • 5 years of work experience in Commercial Management

Certifying Examination:

  • To be certified as CCM, student should take up a 1.5 hours exam at the designated examination centers.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.


  1. Strategic Marketing Planning
  2. Product and Brand Management
  3. Marketing Communications and Advertising
  4. Sales Management and Channel Strategy