Certified Content & Community Manager (CCCM) professional certification program covers the principles and techniques of creating and managing engaging content that resonates with the audience and strengthens brand awareness. This program focuses on providing a comprehensive understanding of content marketing strategies, including storytelling, content creation, social media marketing, and content analysis. The certification program aims to equip individuals with the necessary skills to create and manage effective content marketing campaigns to grow their online presence.

Certification Program Objectives:

• Understand the importance of storytelling in content marketing
• Develop a content marketing strategy that aligns with business goals
• Create valuable and engaging content that resonates with the target audience
• Leverage social media platforms to distribute and promote content effectively
• Measure the success of content marketing campaigns using relevant metrics and tools
• Stay up-to-date with the latest trends and advancements in the content marketing industry

Certifying Examination:

• To be certified as CCCM, student should take up a 1.5 hours exam at the designated examination centers.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Modules:

1. The Power of Storytelling in Content Marketing
2. Building a Content Strategy That Works
3. Creating Valuable Content: The Cornerstone of Your Content Program
4. The Art of Socializing Your Content
5. Measuring Your Content’s Success
6. The Future of Content: What’s Next?