The Certified Content Marketing Professional (CCMP) professional certification program is designed to provide individuals with the knowledge and skills necessary to succeed in the field of content marketing. The program consists of four modules that cover the fundamentals of content marketing, content marketing tools and tactics, defining a content marketing strategy, and creating an effective content marketing strategy. Upon completion of the program, individuals will be able to demonstrate proficiency in these areas and be able to apply their knowledge in various industries, including advertising, public relations, and digital marketing.

Certification Program Objectives:

• Understand the basics of content marketing and its role in modern marketing strategies.
• Learn about the various content marketing tools and tactics available to marketers.
• Define a content marketing strategy that aligns with business objectives and audience needs.
• Create an effective content marketing plan that includes content creation, distribution, and measurement.

Certifying Examination:

• To be certified as CCMP, student should take up a 1.5 hours exam at the designated examination centers.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Modules:

1. Fundamentals of Content Marketing
2. Content Marketing Tools and Tactics
3. Defining a Content Marketing Strategy
4. Creating an Effective Content Marketing Strategy