Certified Customer Acquisition Professional (CCAP)

The Certified Customer Acquisition Professional (CCAP) professional certification program focuses on the crucial aspect of acquiring customers for a business. The program provides an in-depth understanding of various customer acquisition strategies, techniques, and methodologies that are relevant in the modern digital landscape. The program is designed to equip individuals with the necessary knowledge and skills to develop effective customer acquisition plans and implement them successfully. The program covers various topics related to customer acquisition, including digital marketing strategies, consumer behavior, and research methodologies. Upon completion of the program, individuals will be able to create effective customer acquisition plans and implement them successfully, resulting in the growth and success of their businesses.

Certification Program Objectives:

  • Understand the fundamentals of customer acquisition and its significance for business growth
  • Learn effective digital marketing strategies and their role in customer acquisition
  • Analyze consumer behavior and its impact on customer acquisition and retention
  • Develop and implement research methodologies to evaluate customer acquisition strategies and their effectiveness.

Certifying Examination:

  • To be certified as CCAP, student should take up a 1.5 hours exam at the designated examination centers.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.


  1. Introduction and Literature Review of Customer Acquisition
  2. Customer Acquisition and Digital Marketing Strategy
  3. Consumer Behavior and Promotion in Customer Acquisition
  4. Research Methodology and Results