Certified Customer Acquisition Professional (CCAP)

The Certified Customer Acquisition Professional (CCAP) program is a prestigious certification meticulously designed to equip individuals with advanced knowledge and expertise in the specialized domain of customer acquisition. In today’s competitive business landscape, acquiring and retaining customers is paramount for organizational success. The CCAP program offers a comprehensive curriculum that covers customer acquisition fundamentals, strategic planning, acquisition channels, data analytics, and ethical standards, ensuring that graduates are well-prepared to excel in roles that demand precision and proficiency in driving customer growth.

Certification Program Objectives:

Upon completing the Certified Customer Acquisition Professional (CCAP) program, participants will attain the following objectives:

  • Mastery of Customer Acquisition Fundamentals: Develop a deep understanding of the foundational principles of customer acquisition, encompassing customer profiling, segmentation strategies, and the dynamics of the customer journey.
  • Crafting Effective Customer Acquisition Strategies: Proficiently formulate customer acquisition strategies that align seamlessly with organizational objectives, ensuring the triumphant execution of customer growth initiatives.
  • Leveraging Acquisition Channels: Explore and employ a diverse array of customer acquisition channels, including digital marketing, social media engagement, content marketing, and traditional advertising, to optimize outreach efforts.
  • Utilizing Data Analytics for Customer Insights: Harness the power of data analytics tools and methodologies to extract invaluable customer insights, fine-tune campaign strategies, and gauge return on investment (ROI) effectively.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CCAP, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  1. Customer Acquisition Fundamentals
  2. Crafting Effective Customer Acquisition Strategies
  3. Leveraging Acquisition Channels
  4. Utilizing Data Analytics for Customer Insights
  5. Audience Engagement and Interaction Strategies in Video Marketing
  6. Analytics and Performance Measurement for Video Campaigns

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Customer Acquisition Professional (CCAP) certification is highly beneficial for professionals across various roles and industries, including:

  • Marketing Managers and Specialists: Seeking to enhance their expertise in customer acquisition strategies and tactics.
  • Digital Marketers: Interested in expanding their skill set to excel in customer growth initiatives.
  • Entrepreneurs and Business Owners: Looking to drive customer acquisition for their businesses and improve their brand’s visibility.
  • Sales Professionals: Seeking to understand the customer journey and improve lead generation efforts.
  • Marketing Consultants: Wishing to offer specialized customer acquisition services to clients.

Pursue the CCAP certification to refine your customer acquisition skills, create effective strategies, and contribute to the success and growth of organizations by acquiring and retaining valuable customers.