The Certified Digital Branding Professional (CDBP) program is designed to provide comprehensive knowledge and skills in digital branding, covering a range of essential topics such as social media, search engine optimization, mobile and online advertising, email marketing, and CRM/marketing automation. This program is perfect for professionals seeking to develop a strong understanding of digital branding and how to create effective digital branding strategies.

Certification Program Objectives:

• Understand the fundamentals of digital branding and how it differs from traditional branding
• Understand how social media can be leveraged to build and strengthen your brand
• Understand the importance of mobile optimization and how to create mobile-friendly experiences for your audience
• Understand how email marketing can be used to build and nurture relationships with your audience

Certifying Examination:

• To be certified as CDBP, student should take up a 1.5 hours exam at the designated examination centers.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Modules:

1. Digital Branding and Value Proposition
2. Social Media and Search Engine Optimization (SEO)
3. Mobile and Online Advertising
4. Email Marketing and CRM/Marketing Automation