Certified Digital Marketing Professional (CDMP)

The Certified Digital Marketing Professional (CDMP) program is a prestigious certification designed to equip individuals with advanced knowledge and expertise in the specialized field of digital marketing. In today’s digital age, digital marketing plays a critical role in the success of businesses and organizations. The CDMP program offers a comprehensive curriculum that covers digital marketing fundamentals, strategies, tactics, data analytics, and ethical standards, ensuring that graduates are well-prepared to excel in roles that demand precision and proficiency in online marketing.

Certification Program Objectives:

Upon completing the Certified Digital Marketing Professional (CDMP) program, participants will be able to:

  • Master Digital Marketing Fundamentals: Develop a deep understanding of the foundational principles of digital marketing, including online channels, consumer behavior, and digital strategy.
  • Create Effective Digital Marketing Strategies: Proficiently design digital marketing strategies that align with organizational goals and objectives, ensuring successful online campaigns.
  • Leverage Digital Marketing Tactics: Gain expertise in utilizing various digital marketing tactics, including SEO, SEM, social media marketing, email marketing, content marketing, and more.
  • Analyze and Interpret Data: Utilize data analytics tools and techniques to evaluate the effectiveness of digital marketing efforts and make data-driven improvements.

Certification Requirements:

To apply for certification from The American Institute of Business and Management (AIBM) and its allied institutions, candidates must meet at least one of the following criteria:

  • A Bachelor’s degree from a recognized institution

And/or

  • 2 to 5 years of relevant work experience in the related professional field.

Note: Applicants who do not hold a Bachelor’s degree but possess exceptional professional experience and hold significant positions within their organizations in a relevant field may also be considered for certification on a case-by-case basis, subject to the approval of the AIBM evaluation committee.

Certifying Examination:

  • To be certified as CDMP, student should take up a 1.5 hours online exam conducted by AIIT.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  1. Digital Marketing Fundamentals
  2. Digital Marketing Strategy Development
  3. Digital Marketing Tactics and Execution
  4. Data Analytics in Digital Marketing
  5. Social Media Marketing Management
  6. Content Marketing Strategy

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Digital Marketing Professional (CDMP) certification is highly beneficial for professionals across various roles and industries, including:

  • Digital Marketers and Marketing Managers: Those responsible for planning and executing digital marketing campaigns for businesses and organizations.
  • Marketing and Communications Professionals: Individuals interested in specializing in digital marketing and online promotion.
  • Aspiring Digital Marketing Professionals: Students and individuals looking to enter the field of digital marketing and acquire foundational knowledge.
  • Entrepreneurs and Business Owners: Business leaders looking to enhance their digital marketing skills to grow their online presence.
  • E-commerce Professionals: Individuals involved in online retail and e-commerce marketing.

Pursue the CDMP certification to refine your digital marketing skills, create effective online marketing campaigns, and contribute to the success and growth of businesses and organizations in the digital landscape.