Certified Digital Marketing Professional (CDMP)
A “digital marketing expert certification” from the American Institute of Business & Management is an unique qualification for digital enthusiasts or anyone looking to transform their career by enhancing their knowledge of digital marketing. Our courses specialize in creating unique digital strategies and top-class online & offline course modules. We stand out in the fast growing digital marketing industry by providing world class training.
Certification Program Objectives:
- Gain a strategic understanding of Digital Marketing
- Understand how to use it for branding and sales
- Learn best practices, tools, and techniques of SEO
- Master Search Engine Marketing using Google Ads
- Understand Email Marketing and work with industry-standard tools such as Mailchimp
- Become well-versed with marketing on top social media channels – Facebook, Instagram, YouTube, Twitter, and LinkedIn
- Master Google Analytics for tracking and reporting of Digital Marketing campaigns
- Know how to create and run an Integrated Digital Marketing campaign
- To be certified as CDMP, student should take up a 1.5 hours exam at the designated examination centers.
- The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
- Professionals with relevant experience and other qualifying criteria may be exempted from the examination.
Module 1: Social Media Marketing (SMM)
Module 2: Search Engine Marketing (SEM)
Module 3: Email Marketing
Module 4: Search Engine Optimization (SEO)