The Certified Email Marketing Professional (CEMP) professional certification program aims to equip individuals with the necessary skills and knowledge to effectively utilize email marketing for business success. This program covers the fundamentals of email marketing, from setting up a platform and designing templates to avoiding spam and building a successful email list. The program also delves into how to determine the success of email campaigns and optimize email marketing strategies for better results. Upon completion of this program, individuals will be able to demonstrate proficiency in these areas and apply their knowledge to achieve business goals.

Certification Program Objectives:

• Understand the fundamentals of email marketing, including the benefits, types, and best practices.
• Set up an email marketing platform, create and design effective email templates, and use segmentation to target specific audiences.
• Develop strategies to avoid spam filters and build an email list organically and effectively.
• Use data analytics and key performance indicators (KPIs) to determine the success of email campaigns and optimize email marketing strategies for better results.

Certifying Examination:

• To be certified as CEMP, student should take up a 1.5 hours exam at the designated examination centers.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Modules:

1. Fundamentals of Email Marketing
2. Setting Up Email Marketing Platform and Designing Templates
3. Avoiding Spam and Building Your Email List
4. Determining the Success of Your Email Campaign and Optimizing Email Marketing