The Certified Google Analytics Professional (CGAP) program covers a comprehensive overview of Google Analytics and its features. This program focuses on providing in-depth knowledge on how to leverage Google Analytics to make informed decisions and drive business growth. Participants will learn how to prepare for success, choose the right tools, assess data quality, build effective processes, and implement optimization techniques to measure performance. Upon completion of this program, individuals will have a strong foundation in Google Analytics and be able to demonstrate proficiency in using this tool to drive business growth.

Certification Program Objectives:

• Understand the fundamentals of Google Analytics and how it can benefit businesses
• Learn how to prepare for success and set up Google Analytics for effective measurement
• Choose the right tools and assess data quality to ensure accurate reporting
• Build effective processes and use key features of Google Analytics to gather valuable insights
• Develop measurement strategies and implement optimization techniques to drive business growth.

Certifying Examination:

• To be certified as CGAP, student should take up a 1.5 hours exam at the designated examination centers.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Modules:

1. Introduction to Google Analytics and Preparing for Success
2. Choosing the Right Tool and Assessing Your Data Quality
3. Building the Process and Guide to Key Features
4. Measurement Strategies and Optimization Techniques