The Certified Growth Marketing Professional (CGMP) program is a prestigious certification meticulously designed to equip individuals with advanced knowledge and expertise in the specialized field of growth marketing. In today’s competitive digital landscape, growth marketing plays a pivotal role in driving customer acquisition, retention, and revenue growth. The CGMP program offers a comprehensive curriculum that covers growth marketing fundamentals, data-driven decision-making, customer acquisition strategies, retention tactics, A/B testing, and utilization of growth marketing tools and technology. Graduates are well-prepared to excel in roles that demand precision and proficiency in driving sustainable growth for businesses and organizations.

Certification Program Objectives:

Upon completing the Certified Growth Marketing Professional (CGMP) program, participants will attain the following objectives:

• Master Growth Marketing Fundamentals: Develop a deep understanding of the core principles of growth marketing, including customer journey mapping, funnel optimization, and growth hacking techniques.
• Data-Driven Decision-Making: Proficiently analyze data to make informed marketing decisions, including identifying key performance indicators (KPIs) and using data for segmentation and personalization.
• Customer Acquisition Strategies: Learn effective customer acquisition strategies, including content marketing, SEO, paid advertising, and influencer marketing to drive qualified traffic.
• Retention and Customer Lifetime Value: Explore tactics for customer retention, engagement, and increasing customer lifetime value (CLTV) through email marketing, loyalty programs, and more.

Certification Eligibility Criteria:

To apply for certification from The American Institute of Business and Management (AIBM) and its allied institutions, candidates must meet at least one of the following criteria:

• A Bachelor’s degree from a recognized institution

And/or

• 2 to 5 years of relevant work experience in the related professional field.

Note: Applicants who do not hold a Bachelor’s degree but possess exceptional professional experience and hold significant positions within their organizations in a relevant field may also be considered for certification on a case-by-case basis, subject to the approval of the AIBM evaluation committee.

Certifying Examination:

• To be certified as CGMP, student should take up a 1.5 hours online exam conducted by AIBM.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

1. Growth Marketing Fundamentals
2. Data-Driven Decision-Making
3. Customer Acquisition Strategies
4. Retention and Customer Lifetime Value
5. Conversion Rate Optimization Techniques
6. A/B Testing and Experimentation in Growth Marketing

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Growth Marketing Professional (CGMP) certification is highly beneficial for professionals across various roles and industries, including:

• Digital Marketers and Marketing Managers: Seeking to enhance their expertise in growth marketing to drive customer acquisition, retention, and revenue growth.
• Entrepreneurs and Business Owners: Interested in scaling their businesses and optimizing marketing strategies to achieve sustainable growth.
• Marketing Analysts and Data Analysts: Wishing to deepen their knowledge of data-driven marketing and analytics to provide valuable insights to organizations.
• Product Managers: Looking to leverage growth marketing strategies to increase user adoption and product growth.
• Marketing Consultants: Wanting to offer specialized growth marketing services to clients and enhance their consulting capabilities.

Pursue the CGMP certification to refine your growth marketing skills, implement data-driven strategies, and contribute to the success and growth of organizations in the dynamic digital landscape.