Certified Hospitality Sales Professional (CHSP)

The Certified Hospitality Sales Professional (CHSP) program is a comprehensive certification meticulously designed to equip individuals with advanced knowledge and expertise in the specialized domain of hospitality sales. The field of hospitality sales is dynamic, requiring professionals to be adept at understanding market trends, identifying customer needs, and crafting compelling sales strategies. The CHSP program offers a comprehensive curriculum that covers hospitality sales principles, market analysis, relationship building, and ethical standards, ensuring that graduates are well-prepared to excel in roles that demand precision and proficiency in selling hospitality services.

Certification Program Objectives:

Upon completing the Certified Hospitality Sales Professional (CHSP) program, participants will be able to:

  • Master Hospitality Sales Fundamentals: Develop a deep understanding of the foundational principles of hospitality sales, including market dynamics, customer segmentation, and selling techniques.
  • Market Analysis and Strategy Development: Proficiently analyze market trends, identify customer needs, and develop effective sales strategies to maximize revenue.
  • Customer Relationship Building: Acquire skills in building and maintaining strong customer relationships, fostering loyalty and repeat business.
  • Sales Ethics and Compliance: Demonstrate ethical conduct and professional integrity in all aspects of hospitality sales, adhering to industry standards and legal regulations.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CHSP, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  1. Hospitality Sales Fundamentals
  2. Market Analysis and Strategy Development
  3. Customer Relationship Building in Hospitality Sales
  4. Sales Ethics and Compliance in the Hospitality Industry
  5. Advanced Negotiation Techniques in Hospitality Sales
  6. Sales Performance Metrics and Analytics in the Hospitality Sector

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Hospitality Sales Professional (CHSP) certification is particularly relevant for professionals across various roles and industries, including:

  • Hospitality Sales Managers and Executives: Those already in the field, seeking to enhance their knowledge and skills for career advancement in hospitality sales.
  • Hospitality Business Development Professionals: Individuals responsible for expanding the customer base and generating revenue in the hospitality sector.
  • Sales and Marketing Specialists: Professionals working in sales and marketing roles within the hospitality industry who want to specialize in sales.
  • Hotel and Resort Managers: Managers responsible for overall hotel or resort operations who want to gain expertise in sales management.

Earning the CHSP certification signifies your expertise in all aspects of hospitality sales, from market analysis and strategy development to customer relationship building and sales ethics. Whether you are already working in the industry or aspire to do so, this certification equips you with the knowledge and skills needed to excel in roles that demand advanced proficiency in hospitality sales.