Certified Hospitality Social Media Manager (CHSMM)

The Certified Hospitality Social Media Manager (CHSMM) program is a specialized and comprehensive training designed for professionals aiming to elevate their expertise in the realm of social media management within the hospitality industry. Social media has become an indispensable tool for hotels, restaurants, resorts, and other hospitality establishments, serving as a means to engage with customers, build brand awareness, and drive bookings. In today’s digitally driven world, mastering the art of social media is crucial for maintaining a competitive edge. The CHSMM program is tailored to equip participants with an in-depth understanding of the intricacies and best practices involved in social media management specific to the hospitality sector.

This intensive program is structured to offer insights into the latest trends and strategies in the world of hospitality social media. It delves into the nuances of content creation, audience engagement, online reputation management, and the strategic use of various social media platforms. The curriculum strikes a balance between theory and hands-on application, providing participants with practical skills and techniques to excel in their roles as social media coordinators. Additionally, the CHSMC program underscores the significance of data analytics and performance measurement in social media campaigns, enabling professionals to make data-driven decisions and optimize their social media efforts effectively.

Certification Program Objectives:

Upon completing the Certified Hospitality Social Media Manager (CHSMM) program, participants will be able to:

  • Develop Social Media Strategies: Create effective social media strategies tailored to the unique needs of hospitality businesses, including hotels, resorts, and restaurants.
  • Content Creation and Management: Generate compelling and visually appealing content for various social media platforms, including text, images, and videos.
  • Audience Engagement: Build and maintain an engaged online community of followers, responding to inquiries, comments, and feedback in a professional and timely manner.
  • Analytics and Performance Measurement: Utilize social media analytics tools to track the effectiveness of social media campaigns and make data-driven decisions for improvement.
  • Crisis Management: Handle potential social media crises and negative feedback with confidence and professionalism to protect the reputation of the hospitality establishment.
  • Stay Updated with Industry Trends: Keep abreast of the latest trends and innovations in social media marketing and hospitality to remain competitive and relevant.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CHSMM, student should take up a 1.5 hours online exam conducted by AIHHM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

Module 1: Hospitality Social Media Strategy and Planning
Module 2: Content Creation and Marketing for Hospitality
Module 3: Social Media Community Building and Engagement
Module 4: Analytics and Performance Metrics in Hospitality Social Media
Module 5: Crisis Management in the Digital Age
Module 6: Emerging Trends in Hospitality Social Media

*  Please note that the modules of the certification are subject to periodic updates and changes.

Who Should Do This Certification:

The Certified Hospitality Social Media Manager (CHSMM) certification is ideal for individuals who aspire to or currently hold roles in social media management within the hospitality industry, including:

  • Social Media Managers: Professionals responsible for crafting and implementing social media strategies for hotels, restaurants, and other hospitality businesses.
  • Marketing and Communications Specialists: Individuals looking to enhance their skills in leveraging social media to promote hospitality brands and engage with customers.
  • Hospitality Managers and Owners: Those overseeing the daily operations of hotels, resorts, or restaurants, seeking to understand the importance of social media in guest engagement and brand perception.
  • Public Relations Practitioners: PR professionals focused on building positive relationships between hospitality businesses and the public, including through social media channels.
  • Digital Marketing Professionals: Experts in online marketing who wish to specialize in the unique challenges and opportunities presented by the hospitality industry.
  • Event Planners and Coordinators: Professionals responsible for organizing events in the hospitality sector, where effective social media promotion is critical.
  • Hospitality Students and Graduates: Individuals pursuing or recently completing degrees in hospitality, who aim to gain a competitive advantage in the job market with social media expertise.
  • Entrepreneurs in the Hospitality Industry: Business owners in the hospitality sector keen on leveraging social media to grow their ventures and connect with customers.
  • Hospitality Consultants: Consultants specializing in the hospitality industry, looking to expand their service offerings to include social media management.

Embark on the journey to become a Certified Hospitality Social Media Manager to advance your career in the hospitality industry, contribute to the online success of hospitality businesses, and thrive in this dynamic and evolving field.