Certified Hotel Asset Manager (CHAM)

The Certified Hotel Asset Manager (CHAM) program is a prestigious certification tailored for professionals involved in hotel asset management. Hotel asset management involves a multifaceted approach, including financial analysis, property oversight, and strategic planning. The CHAM program provides a comprehensive curriculum to ensure graduates are well-equipped to excel in roles demanding excellence in managing hotel assets.

Certification Program Objectives:

Upon completing the Certified Hotel Asset Manager (CHAM) program, participants will be able to:

  • Mastery of Financial Analysis: Develop advanced proficiency in financial analysis specific to the hotel industry, including revenue management, budgeting, forecasting, and cost control. Graduates will be capable of making data-driven decisions to maximize the financial performance of hotel assets.
  • Effective Property Oversight: Gain expertise in overseeing hotel properties, including maintenance, renovations, and operational excellence. Participants will learn to ensure that properties are well-maintained, providing optimal guest experiences while adhering to budgetary constraints.
  • Strategic Investment Planning: Acquire skills in optimizing hotel investments, acquisitions, and dispositions. Graduates will be able to evaluate investment opportunities, conduct due diligence, and make informed decisions to enhance the value of hotel assets.
  • Risk Management Proficiency: Understand risk assessment and mitigation strategies in the hotel asset management context. Participants will learn to identify potential risks and implement strategies to protect the value of hotel assets and investments.
  • Strategic Asset Planning: Master the art of creating and executing strategic plans to maximize the value and performance of hotel assets. Graduates will develop the ability to set long-term goals, devise actionable plans, and adapt strategies to changing market conditions.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CHAM, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  1. Financial Analysis and Strategy in Hotel Asset Management
  2. Effective Property Oversight for Hotel Assets
  3. Hotel Investment Strategies and Optimization
  4. Risk Management in Hotel Asset Management
  5. Strategic Planning for Hotel Asset Value Enhancement
  6. Legal and Regulatory Compliance in Hotel Asset Management

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Hotel Asset Manager (CHAM) certification is particularly relevant for professionals across various roles and industries, including:

  • Hotel Asset Managers: Individuals currently working or aspiring to work in hotel asset management positions.
  • Hospitality Industry Professionals: Those in the hospitality industry seeking specialized expertise in asset management.
  • Real Estate Professionals: Real estate experts interested in expanding their knowledge to include hotel asset management.
  • Investment and Financial Analysts: Professionals focusing on hotel property investments.
  • Hotel Owners and Investors: Individuals looking to optimize their hotel asset portfolios.

Earning the CHAM certification signifies your proficiency in hotel asset management, financial analysis, and strategic planning. Whether you are already involved in this field or looking to enter it, this certification equips you with the knowledge and skills needed to excel in roles requiring expertise in hotel asset management.