The Certified Hotel Revenue Analyst & Controller (CHRAC) program is a specialized and intensive training designed for professionals seeking to deepen their expertise in the field of hotel revenue management and financial control. In the hospitality industry, effective revenue management is crucial for optimizing profitability and ensuring the financial success of a hotel. The CHRAC program aims to equip participants with a comprehensive understanding of the intricacies and challenges inherent in hotel revenue analysis and control. It covers a wide range of key topics, from revenue optimization strategies and pricing tactics to financial analysis and budgeting, ensuring participants are well-prepared to excel in their roles as hotel revenue analysts and controllers.

This comprehensive program is structured to offer insights into the latest trends and best practices in the hotel industry. It delves into the nuances of pricing strategies, demand forecasting, and revenue performance analysis, helping participants develop a holistic approach to maximizing revenue. The curriculum is designed to balance theoretical knowledge with practical applications, providing participants with the tools and techniques necessary to implement effective revenue management and financial control strategies in their hotels. The CHRAC program also highlights the increasing role of technology and data analytics in hotel revenue management, exploring how digital tools and automation can streamline processes and enhance decision-making.

Certification Program Objectives:

Upon completing the Certified Hotel Revenue Analyst & Controller (CHRAC) program, participants will be able to:

• Maximize Revenue: Effectively analyze market trends and demand patterns to optimize hotel revenue through pricing and inventory management.
• Financial Control: Develop and implement financial control systems to monitor expenses, maximize profitability, and ensure compliance with budgetary goals.
• Pricing Strategies: Implement dynamic pricing strategies to enhance revenue and profitability, including understanding the use of technology and data analytics.
• Data Analysis: Utilize data analytics tools and techniques to make data-driven decisions for revenue and financial management.
• Compliance and Reporting: Ensure compliance with industry regulations, tax laws, and financial reporting standards relevant to the hotel industry.
• Industry Trends: Stay up-to-date with the latest trends and innovations in the hotel and hospitality industry to remain competitive and relevant.

Certification Requirements:

• Bachelor’s Degree

And/or

• 2 – 5 years of relevant work experience

Certifying Examination:

• To be certified as CHRAC, student should take up a 1.5 hours online exam conducted by AIHHM.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

Module 1: Hotel Revenue Analysis and Management
Module 2: Financial Control and Budgeting in Hospitality
Module 3: Pricing Strategies and Revenue Optimization
Module 4: Data Analytics for Revenue Management
Module 5: Legal Compliance and Reporting in the Hotel Industry
Module 6: Industry Trends and Innovations in Hospitality

*  Please note that the modules of the certification are subject to periodic updates and changes.

Who Should Do This Certification:

The Certified Hotel Revenue Analyst & Controller (CHRAC) certification is ideal for individuals who aspire to or currently hold leadership roles within the hotel and hospitality industry, including:

• Hotel Revenue Managers: Professionals responsible for optimizing revenue streams and pricing strategies within a hotel.
• Financial Controllers: Individuals overseeing the financial aspects of hotel operations, including budgeting and cost control.
• Hospitality Analysts: Experts focused on analyzing market trends, competitive intelligence, and revenue performance in the hotel industry.
• General Managers: Hotel leaders looking to gain a deeper understanding of revenue management and its impact on overall profitability.
• Front Office Managers: Professionals handling reservations and room allocation who play a crucial role in revenue management.
• Revenue Analysts: Those tasked with collecting and analyzing data to inform pricing decisions and revenue optimization.
• Hospitality Consultants: Experts offering advisory services to hotels, particularly in the areas of revenue management and financial control.
• Revenue Management Software Specialists: Professionals working with revenue management software solutions and seeking to deepen their expertise.
• Hospitality Educators: Instructors and educators looking to provide their students with industry-relevant knowledge in hotel revenue management and financial control.
• Revenue Management Enthusiasts: Individuals passionate about revenue management who want to excel in their careers or transition into the hotel industry.

Embark on the journey to become a Certified Hotel Revenue Analysis & Controller to advance your career in the hotel industry, contribute to revenue optimization, and drive financial success in this dynamic and rewarding field.