Certified Insurance Market Research Analyst (CIMRA)

The Certified Insurance Market Research Analyst (CIMRA) program is an esteemed certification tailored for professionals seeking expertise in the dynamic and intricate realm of insurance market research. In a rapidly evolving insurance landscape, staying ahead requires mastering the intricacies of market analysis and research techniques. CIMRA provides participants with an in-depth understanding of the tools and strategies pivotal in addressing the unique challenges faced by organizations striving to make data-driven decisions and gain a competitive edge in the insurance industry.

Insurance professionals, market analysts, research specialists, and insurance executives often encounter complex scenarios that demand specialized knowledge in insurance market research. CIMRA offers a comprehensive curriculum that equips participants with the knowledge and skills required to navigate intricate market dynamics, craft effective research strategies, and drive growth while ensuring the protection of stakeholders’ interests. Certified Insurance Market Research Analysts are trusted experts who not only possess advanced knowledge in insurance market research but also adhere to a strict code of ethics, promoting integrity and excellence within the industry.

Certification Program Objectives:

Upon completing the Certified Insurance Market Research Analyst (CIMRA) program, participants will be able to:

  • Market Analysis Proficiency: Develop a profound understanding of insurance market analysis, including market trends, competitor analysis, and consumer behavior insights.
  • Data-Driven Decision-Making: Acquire the skills necessary to collect, interpret, and leverage data to make informed decisions, enabling organizations to enhance their competitive position.
  • Stakeholder Insights: Learn how to prioritize the interests of stakeholders while conducting market research that aligns with business objectives and ethical standards.
  • Research Leadership: Become a leader in the field of insurance market research, setting industry standards, and fostering a culture of data-driven decision-making.
  • Regulatory Compliance: Understand and promote compliance with relevant regulations and guidelines governing insurance market research practices.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CIMRA, student should take up a 1.5 hours online exam conducted by AIIM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Module 1: Introduction to Insurance Market Research
  • Module 2: Data Collection and Analysis Techniques
  • Module 3: Market Segmentation and Targeting
  • Module 4: Competitive Intelligence in the Insurance Industry
  • Module 5: Regulatory and Compliance Factors
  • Module 6: Emerging Trends and Technologies in Insurance Research

Please note that the modules of the certification are subject to periodic updates and changes.

Who Should Do This Certification:

  • Insurance Product Developers: Professionals involved in creating and innovating insurance products can leverage CIMRA certification to gain a deep understanding of market trends and customer preferences. This knowledge can enable them to design insurance offerings that are not only competitive but also responsive to evolving market demands.
  • Claims Adjusters and Investigators: Claims professionals responsible for assessing and processing insurance claims can benefit from CIMRA certification by enhancing their ability to gather and analyze data related to claims, thereby improving accuracy in claims processing and fraud detection.
  • Risk Managers: Risk managers within insurance companies can use CIMRA certification to strengthen their risk assessment capabilities, allowing them to make more informed decisions when evaluating potential policyholders and managing overall risk portfolios.
  • Insurance Technology (Insurtech) Innovators: Professionals working in the burgeoning field of insurtech can gain a competitive edge by understanding market dynamics and consumer behavior through CIMRA certification. This knowledge can inform the development of technology solutions tailored to the insurance industry.
  • Government and Regulatory Authorities: Professionals in government and regulatory agencies responsible for overseeing insurance markets can benefit from CIMRA certification to enhance their understanding of industry trends, ensuring that policies and regulations remain relevant and effective.
  • Insurance Compliance Officers: Compliance officers within insurance organizations can deepen their knowledge of market research practices through CIMRA certification, ensuring that their organizations meet regulatory requirements while also gaining a competitive advantage.
  • Insurance Consultants: Independent consultants offering advisory services to insurance companies can enhance their value proposition by holding CIMRA certification, which demonstrates their expertise in providing data-driven insights and recommendations to their clients.
  • Academics and Researchers: Researchers and academics focusing on insurance-related studies can use CIMRA certification to enhance their research capabilities and contribute to the advancement of knowledge in the field of insurance market research.
  • Insurance Data Analysts: Professionals specializing in data analysis within the insurance industry can use CIMRA certification to refine their skills in collecting and interpreting data specific to insurance market trends, enabling them to provide valuable insights to their organizations.
  • Insurance Sales and Distribution Managers: Managers responsible for overseeing insurance sales teams and distribution channels can benefit from CIMRA certification by gaining a deeper understanding of market dynamics, allowing them to develop more effective sales strategies.
  • Insurance Brokers and Agents: Insurance brokers and agents looking to excel in the competitive insurance marketplace can utilize CIMRA certification to stay informed about market trends and consumer preferences, enabling them to better tailor their offerings to clients.
  • Startups and Entrepreneurs in Insurtech: Entrepreneurs looking to establish insurtech startups can enhance their business models by integrating CIMRA-certified market research and analysis into their product development and marketing strategies.
  • Insurance Marketing Professionals: Marketing experts within insurance organizations can use CIMRA certification to refine their marketing strategies by harnessing market research data to create targeted and effective marketing campaigns.

In summary, the Certified Insurance Market Research Analyst (CIMRA) certification is a valuable asset for a wide range of professionals in the insurance industry and related sectors. It equips individuals with the knowledge and skills to make data-driven decisions, understand market dynamics, and contribute to the growth and success of their organizations, all while upholding ethical standards and compliance with regulatory requirements.