The Certified Linkbuilding Professional (CLP) program is a prestigious certification designed to equip individuals with advanced knowledge and expertise in the specialized field of link building in digital marketing. Link building is a crucial aspect of search engine optimization (SEO) and online marketing, focusing on acquiring high-quality backlinks to improve a website’s search engine rankings and authority. The CLP program offers a comprehensive curriculum that covers link building fundamentals, strategy development, outreach techniques, content creation, analytics, and ethical standards, ensuring that graduates are well-prepared to excel in roles that demand precision and proficiency in link building.

Certification Program Objectives:

Upon completing the Certified Linkbuilding Professional (CLP) program, participants will be able to:

• Master Link Building Fundamentals: Develop a deep understanding of the foundational principles of link building, including the importance of high-quality backlinks and their impact on SEO.
• Create Effective Link Building Strategies: Proficiently design link building strategies that align with SEO goals and objectives, ensuring successful link acquisition campaigns.
• Conduct Outreach and Relationship Building: Gain expertise in outreach techniques and relationship building to secure backlinks from authoritative websites.
• Develop Linkable Content: Create high-quality and linkable content that attracts natural backlinks from other websites.

Certification Eligibility Criteria:

To apply for certification from The American Institute of Business and Management (AIBM) and its allied institutions, candidates must meet at least one of the following criteria:

• A Bachelor’s degree from a recognized institution

And/or

• 2 to 5 years of relevant work experience in the related professional field.

Note: Applicants who do not hold a Bachelor’s degree but possess exceptional professional experience and hold significant positions within their organizations in a relevant field may also be considered for certification on a case-by-case basis, subject to the approval of the AIBM evaluation committee.

Certifying Examination:

• To be certified as CLP, student should take up a 1.5 hours online exam conducted by AIBM.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

1. Link Building Fundamentals
2. Link Building Strategy Development
3. Outreach and Relationship Building in Link Building
4. Content Creation for Link Building
5. Advanced Link Building Techniques and Tactics
6. Link Quality Assessment and Risk Management

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification: