Certified Linkbuilding Professional (CLP)

The Certified Linkbuilding Professional (CLP) professional certification program is designed to equip participants with the necessary skills and knowledge to excel in the field of link building. The program covers a comprehensive range of topics related to search, links, and link building, providing an in-depth understanding of the key concepts and best practices for successful link building campaigns. With a focus on building link-worthy websites, campaign design and metrics, link prospecting and acquisition, the program is designed to enable participants to become proficient in all aspects of link building. By the end of the program, participants will have the skills and expertise required to develop and execute effective link building strategies to improve website visibility and search engine rankings.

Certification Program Objectives:

  • Understand the fundamentals of search, links, and link building
  • Build websites that are link-worthy and attract backlinks
  • Design effective link-building campaigns and measure their success
  • Identify and qualify link prospects and acquire backlinks from them

Certifying Examination:

  • To be certified as CLP, student should take up a 1.5 hours exam at the designated examination centers.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.


  1. Introduction to Search, Links and Link Building
  2. Building Link-Worthy Websites
  3. Link-Building Campaign Design and Metrics
  4. Link Prospecting and Acquisition