Certified Linkbuilding Professional (CLP)

The Certified Linkbuilding Professional (CLP) program is a prestigious certification designed to equip individuals with advanced knowledge and expertise in the specialized field of link building in digital marketing. Link building is a crucial aspect of search engine optimization (SEO) and online marketing, focusing on acquiring high-quality backlinks to improve a website’s search engine rankings and authority. The CLP program offers a comprehensive curriculum that covers link building fundamentals, strategy development, outreach techniques, content creation, analytics, and ethical standards, ensuring that graduates are well-prepared to excel in roles that demand precision and proficiency in link building.

Certification Program Objectives:

Upon completing the Certified Linkbuilding Professional (CLP) program, participants will be able to:

  • Master Link Building Fundamentals: Develop a deep understanding of the foundational principles of link building, including the importance of high-quality backlinks and their impact on SEO.
  • Create Effective Link Building Strategies: Proficiently design link building strategies that align with SEO goals and objectives, ensuring successful link acquisition campaigns.
  • Conduct Outreach and Relationship Building: Gain expertise in outreach techniques and relationship building to secure backlinks from authoritative websites.
  • Develop Linkable Content: Create high-quality and linkable content that attracts natural backlinks from other websites.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CLP, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  1. Link Building Fundamentals
  2. Link Building Strategy Development
  3. Outreach and Relationship Building in Link Building
  4. Content Creation for Link Building
  5. Advanced Link Building Techniques and Tactics
  6. Link Quality Assessment and Risk Management

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Linkbuilding Professional (CLP) certification is highly beneficial for professionals across various roles and industries, including:

  • SEO Specialists and Digital Marketers: Those responsible for planning and executing link building campaigns to improve website rankings.
  • Content Creators and Copywriters: Individuals interested in creating linkable content to attract backlinks.
  • Aspiring Link Building Professionals: Students and individuals looking to enter the field of link building and acquire foundational knowledge.
  • Website Owners and Bloggers: Those looking to enhance their website’s SEO and online visibility through effective link building.
  • Digital Marketing Agencies: Professionals seeking to offer specialized link building services to clients.

Pursue the CLP certification to refine your link building skills, secure high-quality backlinks, and contribute to the improved search engine rankings and online visibility of websites and businesses.