Certified Market Research Analyst (CMRA)

The Certified Market Research Analyst (CMRA) program is a comprehensive training designed to equip individuals with the knowledge and skills needed to excel in the field of market research. In today’s data-driven business landscape, effective market research is crucial for making informed decisions, understanding consumer behavior, and driving business growth. This certification empowers participants to understand market research principles, master data analysis techniques, and contribute to better decision-making within organizations. Whether you’re new to market research or seeking to enhance your expertise, the CMRA program offers a comprehensive exploration of core concepts, strategies, and best practices.

Certification Program Objectives:

Upon successful completion of the Certified Market Research Analyst (CMRA) program, participants will achieve the following objectives:

  • Foundations of Market Research: Grasp the foundational principles of market research, including understanding the importance of data-driven decision-making.
  • Research Methodologies: Acquire skills in selecting appropriate research methodologies, designing surveys, and gathering data effectively.
  • Data Collection and Analysis: Understand techniques for collecting and analyzing data, deriving insights, and presenting findings.
  • Consumer Behavior Analysis: Develop proficiency in understanding consumer behavior, preferences, and trends through market research.
  • Market Segmentation and Targeting: Learn how to segment markets, identify target audiences, and tailor marketing strategies accordingly.
  • Competitor Analysis: Acquire skills in analyzing competitors, evaluating market positioning, and identifying competitive advantages.
  • Trend Forecasting: Understand how to identify and forecast market trends, enabling proactive decision-making and innovation.
  • Strategic Insights and Recommendations: Learn techniques for deriving strategic insights from market research data and providing actionable recommendations.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certification Process:

  • To be certified as CMRA, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Module 1: Introduction to Market Research
  • Module 2: Research Design and Methodology
  • Module 3: Data Collection Techniques
  • Module 4: Data Analysis and Interpretation
  • Module 5: Market Segmentation and Targeting
  • Module 6: Reporting and Presentation of Research Findings

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Market Research Analyst (CMRA) certification is designed for a diverse range of professionals seeking to excel in market research:

  • Market Research Analysts: Those responsible for designing, conducting, and analyzing market research studies to provide insights.
  • Marketing Professionals: Individuals looking to enhance their market research skills to drive data-driven marketing strategies.
  • Business Analysts: Professionals focused on understanding market trends and consumer behavior to guide business decisions.
  • Data Analysts: Those interested in applying data analysis techniques to interpret market research data and extract insights.
  • Aspiring Market Researchers: Individuals aspiring to enter the field of market research and seeking comprehensive training.
  • Entrepreneurs and Business Owners: Individuals managing their own businesses, looking to develop effective market research strategies.
  • Organizational Leaders: Managers interested in understanding the key principles of successful market research for strategic decision-making.

Embark on the journey of achieving the CMRA certification to refine your market research skills, contribute to data-driven decision-making, and play a significant role in providing insights that drive business growth and success within your organization and industry.