The Certified Marketing Analytics Professional (CMAP) program is a prestigious certification meticulously designed to equip individuals with advanced knowledge and expertise in the specialized field of marketing analytics. In today’s data-driven marketing landscape, organizations rely on analytics to make informed decisions, optimize campaigns, and maximize return on investment (ROI). The CMAP program offers a comprehensive curriculum that covers marketing analytics fundamentals, data collection and analysis, customer segmentation, performance measurement, and predictive analytics. Graduates are well-prepared to excel in roles that demand precision and proficiency in leveraging data to drive marketing success.

Certification Program Objectives:

Upon completing the Certified Marketing Analytics Professional (CMAP) program, participants will attain the following objectives:

• Master Marketing Analytics Fundamentals: Develop a deep understanding of the core principles of marketing analytics, including data sources, metrics, and analytics tools.
• Data Collection and Analysis: Proficiently collect, clean, and analyze marketing data to derive actionable insights for decision-making.
• Customer Segmentation: Learn effective customer segmentation techniques to tailor marketing strategies and messages to specific audience segments.
• Performance Measurement: Explore key performance indicators (KPIs) and metrics to assess the effectiveness of marketing campaigns and initiatives.

Certification Eligibility Criteria:

To apply for certification from The American Institute of Business and Management (AIBM) and its allied institutions, candidates must meet at least one of the following criteria:

• A Bachelor’s degree from a recognized institution

And/or

• 2 to 5 years of relevant work experience in the related professional field.

Note: Applicants who do not hold a Bachelor’s degree but possess exceptional professional experience and hold significant positions within their organizations in a relevant field may also be considered for certification on a case-by-case basis, subject to the approval of the AIBM evaluation committee.

Certifying Examination:

• To be certified as CMAP, student should take up a 1.5 hours online exam conducted by AIBM.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

1. Marketing Analytics Fundamentals
2. Data Collection and Analysis
3. Customer Segmentation
4. Performance Measurement
5. Predictive Analytics for Marketing
6. Advanced Data Visualization Techniques

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Marketing Analytics Professional (CMAP) certification is highly beneficial for professionals across various roles and industries, including:

• Marketing Analysts and Data Analysts: Seeking to enhance their expertise in marketing analytics to provide valuable insights to organizations.
• Digital Marketers and Marketing Managers: Interested in using data to optimize digital marketing campaigns and measure ROI.
• Business Intelligence Professionals: Wishing to specialize in marketing analytics and contribute to data-driven decision-making.
• Data Scientists and Data Engineers: Looking to apply their data skills to the marketing domain and analyze customer behavior.
• Entrepreneurs and Business Owners: Wanting to leverage marketing analytics to make informed marketing decisions and maximize ROI.
• Marketing Consultants: Looking to offer specialized marketing analytics services to clients and enhance their consulting capabilities.

Pursue the CMAP certification to refine your marketing analytics skills, make data-driven marketing decisions, and contribute to the success and growth of organizations in the data-centric marketing landscape.