Certified Marketing Consultant (CMC)

The Certified Marketing Consultant (CMC) program is meticulously designed to equip individuals with a comprehensive skill set and profound knowledge necessary to excel in the specialized field of marketing consultancy. By immersing participants in a curriculum that covers the fundamentals of marketing, marketing research and strategy, digital marketing, content creation, and marketing analytics, this program ensures that graduates are well-prepared to thrive in roles that demand strategic marketing solutions and data-driven decision-making.

Certification Program Objectives:

Upon completing the Certified Marketing Consultant (CMC) program, participants will be able to:

  • Master the fundamentals of marketing: Develop a solid understanding of core marketing principles, encompassing market dynamics, consumer behavior, and the foundation of effective marketing strategies.
  • Excel in marketing research and strategy: Hone your skills in conducting comprehensive marketing research, identifying consumer insights, and formulating data-driven marketing strategies that align with client objectives.
  • Navigate digital marketing and content creation: Gain proficiency in digital marketing techniques, utilizing various channels and platforms to effectively engage target audiences while creating compelling content that resonates.
  • Utilize marketing analytics and campaign management: Acquire expertise in marketing analytics, measuring campaign effectiveness, and optimizing marketing efforts based on data insights to achieve desired outcomes.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certification Process:

  • To be certified as CMC, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Module 1: Marketing Fundamentals and Concepts
  • Module 2: Market Research and Analysis
  • Module 3: Brand Development and Management
  • Module 4: Marketing Strategy and Planning
  • Module 5: Digital Marketing and Social Media Strategies
  • Module 6: Marketing Campaign Execution and Evaluation

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Marketing Consultant (CMC) certification is tailored for professionals aspiring to excel in the specialized field of marketing consultancy. This certification holds substantial value for a diverse range of individuals, including:

  • Marketing Professionals: Those seeking to elevate their marketing expertise, from understanding foundational principles to mastering advanced strategies, research, and analytics for effective client consultation.
  • Marketing Analysts: Individuals keen on refining their proficiency in marketing research, strategy development, and data-driven decision-making to provide clients with comprehensive marketing solutions.
  • Digital Marketing Specialists: Professionals interested in broadening their skill set to encompass digital marketing techniques, content creation, and campaign management, ensuring clients stay competitive in the digital landscape.
  • Consultants in Other Fields: Individuals from various consulting backgrounds looking to diversify their skills by adding marketing consultancy to their repertoire, offering holistic business solutions to clients.
  • Entrepreneurs and Business Owners: Those aiming to gain a thorough understanding of marketing strategies, research, and analytics to enhance their ability to make informed marketing decisions for their businesses.
  • Aspiring Marketing Consultants: Individuals on the path to entering the world of marketing consultancy, seeking to gain comprehensive insights into foundational principles and advanced practices within this dynamic field.

Evaluate your career aspirations, your current skill set, and the trajectory you envision for your professional journey to determine if the CMC certification aligns harmoniously with your ambitions for success in the dynamic realm of marketing consultancy.