Certified Marketing Specialist (CMS)

The Certified Marketing Specialist (CMS) program empowers individuals with the skills and knowledge necessary to excel in the dynamic field of marketing. By delving into core aspects of marketing fundamentals, digital strategies, analytics, branding, and more, participants gain a comprehensive understanding of driving successful marketing campaigns.

Certification Program Objectives:

Upon completing the Certified Marketing Specialist (CMS) program, participants will be able to:

  • Grasp marketing fundamentals and consumer insights: Understand the core principles that drive effective marketing strategies and gain insights into consumer behavior.
  • Develop digital marketing strategies and create compelling content: Employ digital marketing techniques, create engaging content, and optimize strategies for online presence.
  • Harness social media and email marketing: Utilize social media platforms and craft effective email marketing campaigns to engage with audiences.
  • Master SEO and PPC advertising: Implement SEO strategies and manage pay-per-click (PPC) advertising campaigns effectively.
  • Analyze metrics and manage campaigns: Utilize analytics tools to measure campaign performance and manage marketing initiatives.
  • Enhance branding and drive conversion: Develop branding strategies and employ techniques to drive customer conversion.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certification Process:

  • To be certified as CMS, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

Module 1: Marketing Fundamentals and Consumer Insights
Module 2: Digital Marketing Strategies and Content Creation
Module 3: Social Media and Email Marketing
Module 4: SEO and PPC Advertising
Module 5: Analytics, Metrics, and Campaign Management
Module 6: Branding, Conversion, and Integrated Communications

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Marketing Specialist (CMS) certification is designed for professionals seeking expertise in the field of marketing. It holds value for a diverse range of individuals, including:

  • Marketing Professionals: Those aiming to refine their skills and deepen their understanding of marketing strategies.
  • Digital Marketers: Individuals focused on enhancing their knowledge of digital marketing techniques and strategies.
  • Content Creators: Professionals interested in creating compelling content for effective marketing campaigns.
  • Social Media Managers: Those looking to harness social media platforms for engagement and brand promotion.
  • SEO and PPC Specialists: Individuals keen on mastering search engine optimization and pay-per-click advertising.
  • Brand Managers: Professionals aiming to integrate branding strategies into their marketing efforts.
  • Entrepreneurs: Those starting or growing ventures who want to develop effective marketing strategies.
  • Consultants: Individuals providing expert guidance on marketing strategies and campaigns.

Evaluate your career goals and skill set to determine if the CMS certification aligns with your aspirations for professional growth in the field of marketing.