Certified Media Analyst (CMA)

The Certified Media Analyst (CMA) program is a specialized certification designed to equip individuals with advanced knowledge and expertise in media analysis and communications. In today’s digital age, understanding media analytics and communication strategies is essential for businesses, organizations, and media professionals. The CMA program offers a comprehensive curriculum covering media analysis, data interpretation, communication strategies, and ethical standards, ensuring that graduates are well-prepared to excel in roles that demand precision and proficiency in media analysis and communication.

Certification Program Objectives:

Upon completing the Certified Media Analyst (CMA) program, participants will be able to:

  • Master Media Analysis Fundamentals: Develop a deep understanding of media analysis principles, tools, and methodologies.
  • Analyze Media Data Effectively: Proficiently collect, process, and interpret media data to extract meaningful insights.
  • Craft Strategic Communication Plans: Design communication strategies and campaigns that leverage media analysis for effective messaging.
  • Monitor Media Trends: Stay updated with media trends, audience behavior, and emerging technologies.
  • Ensure Ethical Media Practices: Uphold ethical standards and professional integrity in all aspects of media analysis and communication.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CMA, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Module 1: Introduction to Media Analysis
  • Module 2: Data Collection and Research Methods
  • Module 3: Media Monitoring and Tracking
  • Module 4: Analyzing Media Content and Coverage
  • Module 5: Evaluating Media Campaign Effectiveness
  • Module 6: Reporting and Presenting Media Analysis Results

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Media Analyst (CMA) certification is highly beneficial for professionals across various roles and industries, including:

  • Media Analysts: Individuals who analyze media data, audience behavior, and campaign performance for media agencies and organizations.
  • Communication Specialists: Professionals responsible for crafting and executing communication strategies, campaigns, and public relations efforts.
  • Marketing Professionals: Marketers looking to enhance their understanding of media analysis for more effective marketing campaigns.
  • Public Relations Practitioners: PR professionals interested in monitoring media coverage and assessing the impact of public relations efforts.
  • Data Analysts: Data analysts working with media data and seeking to specialize in media analysis.
  • Journalists and Editors: Media professionals interested in understanding the analytics behind news coverage and audience engagement.
  • Business Owners: Entrepreneurs and business owners looking to leverage media analysis for marketing and communication strategies.
  • Government and Nonprofit Communication Specialists: Professionals in government and nonprofit organizations focusing on media engagement.

Embark on the journey of achieving the CMA certification to refine your media analysis skills, create data-driven communication strategies, and contribute to the success of media-related projects and campaigns.