The Certified PR Strategy Professional (CPRSP) professional certification program covers the fundamental principles of public relations in the modern era of communication and digital media. The program provides a comprehensive overview of the importance of public relations in today’s society, along with practical techniques and strategies to effectively manage a brand’s image and reputation. The program also delves into the impact of digital media on public relations and the tools and techniques needed to succeed in this ever-changing landscape.

Certification Program Objectives:

• Gain a comprehensive understanding of the principles and practices of public relations.
• Understand the importance of culture, communication, and value in shaping public perception.
• Learn about the building blocks for online PR and its role in modern public relations.
• Examine the influences on present-day PR practice and how to navigate them effectively.
• Develop skills and techniques to create effective PR strategies in various industries and contexts.
• Learn to analyze and evaluate PR campaigns for effectiveness and success.

Certifying Examination:

• To be certified as CPRSP, student should take up a 1.5 hours exam at the designated examination centers.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Modules:

1. Everybody’s public relations
2. A shift in culture, communication, and value
3. Building blocks for online PR
4. Influences on present-day PR practice