The Certified Product Innovation Specialist (CPIS) certification program is a distinguished credential developed to empower professionals with the strategic, analytical, and creative capabilities required to lead innovative product development from concept to market success. In today’s hypercompetitive and technology-driven economy, innovation is not optional—it is a core driver of growth, differentiation, and customer engagement. The CPIS program is meticulously crafted to provide participants with an end-to-end understanding of modern product management, customer-centric innovation frameworks, and lifecycle optimization strategies.

This certification guides participants through the full spectrum of product innovation—from market research and user discovery to design, launch, and performance optimization. By integrating market insights, agile product development methodologies, and data-driven decision-making, CPIS prepares professionals to identify emerging needs, define product strategy, and create compelling solutions that resonate with target audiences. Participants will learn to collaborate across teams, balance technical feasibility with market demand, and manage products with a growth and innovation mindset.

Certification Program Objectives:

Upon completing the Certified Product Innovation Specialist (CPIS) program, participants will be able to:

• Understand core product management principles, including product lifecycle, value proposition, and cross-functional alignment.
• Conduct thorough market and customer research to uncover user needs, validate ideas, and drive innovation decisions.
• Develop product strategies and roadmaps that align business goals with customer outcomes.
• Lead product design and development initiatives using agile, lean, and design thinking practices.
• Plan, execute, and manage go-to-market strategies, launches, and positioning for new and existing products.
• Leverage data and product analytics to optimize product performance and support continuous improvement throughout the lifecycle.

Certification Eligibility Criteria:

To apply for certification from The American Institute of Business and Management (AIBM) and its allied institutions, candidates must meet at least one of the following criteria:

• A Bachelor’s degree from a recognized institution

And/or

• 2 to 5 years of relevant work experience in the related professional field.

Note: Applicants who do not hold a Bachelor’s degree but possess exceptional professional experience and hold significant positions within their organizations in a relevant field may also be considered for certification on a case-by-case basis, subject to the approval of the AIBM evaluation committee.

Certifying Examination:

• To be certified as CPIS, student should take up a 1.5 hours online exam conducted by AIBM.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

• Module 1: Foundations of Product Management
• Module 2: Market and Customer Research
• Module 3: Product Strategy and Roadmapping
• Module 4: Product Design and Development
• Module 5: Product Marketing and Launch
• Module 6: Product Analytics and Lifecycle Optimization

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The CPIS certification is designed for professionals who are passionate about creating meaningful, market-leading products. It is especially valuable for individuals in roles such as:

• Product Managers and Product Owners: Whether managing a new product or optimizing existing ones, CPIS helps deepen strategic thinking and operational execution.
• Marketing Professionals and Brand Strategists: Those involved in product positioning, customer segmentation, and launch planning can use CPIS insights to ensure alignment between product value and market messaging.
• Innovation and R&D Leaders: Professionals tasked with leading innovation initiatives will benefit from structured frameworks for concept validation, prototyping, and iterative development.
• UX/UI Designers and Customer Experience Experts: Those who focus on designing intuitive, user-centered products will gain strategic insights into aligning user needs with product goals.
• Startup Founders and Entrepreneurs: Business builders and visionaries can use the CPIS framework to transform ideas into viable, scalable products with strong market fit.
• Project Managers and Business Analysts: Individuals supporting product teams with planning, timelines, and resource coordination can apply CPIS principles to align deliverables with strategic objectives.
• Engineers and Developers: Technical team members can gain cross-functional understanding of product strategy and user value to enhance collaboration and innovation impact.

The CPIS certification is ideal for professionals across industries—from tech startups and SaaS companies to manufacturing, finance, healthcare, and consumer goods—who aim to drive innovation, boost competitiveness, and deliver impactful products that win in the market.