Certified Product Marketing Manager

The Certified Product Marketing Manager (CPMM) qualifications demonstrate a deep understanding of the product marketing functions that ensure the product’s success in the marketplace. The CPMM approach starts with a successful launch and continues as the product matures and eventually declines. Pricing actions, product-focused marketing communications efforts, and how the CPMM portrays the product to salespeople, the channel, and customers are all covered in the test.

Certification Program Objectives:

  • Learn about product marketing best practices and how to use them in your company.
  • More effectively manage the product lifecycle’s commercialization phase.
  • Develop a more sophisticated management approach for your product line.

Certification Requirements:

  • Bachelor’s Degree
  • 5 years of work experience in Marketing Supervisory Level

Certification Process:

To be certified as Certified Product Marketing Manager, student should take up a 1.5 hours exam at the designated examination centers. Each exam would consist of 50 multiple choice questions.
Candidate may be exempted to take the examination based on certain criteria.

Certification Modules:

Module 1: Branding
Module 2: Product Marketing Psychology
Module 3: Product Management
Module 4: Marketing & Lead Generation

Leave a Comment