Certified Product Marketing Manager (CPMM)

The Certified Product Marketing Manager (CPMM) qualifications demonstrate a deep understanding of the product marketing functions that ensure the product’s success in the marketplace. The CPMM approach starts with a successful launch and continues as the product matures and eventually declines. Pricing actions, product-focused marketing communications efforts, and how the CPMM portrays the product to salespeople, the channel, and customers are all covered in the test.

Certification Program Objectives:

• Learn about product marketing best practices and how to use them in your company.
• More effectively manage the product lifecycle’s commercialization phase.
• Develop a more sophisticated management approach for your product line.

Certification Requirements:

• Bachelor’s Degree
• 5 years of work experience in Marketing Supervisory Level

Certification Process:

• To be certified as CPMM, student should take up a 1.5 hours exam at the designated examination centers.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

Module 1: Branding
Module 2: Product Marketing Psychology
Module 3: Product Management
Module 4: Marketing & Lead Generation