The Certified Proposal & Bidding Professional/Manager (CPBP)™/(CPBM)™ certification program is a globally relevant and professionally structured qualification designed for individuals involved in proposal development, bid management, and competitive tendering processes. In today’s highly competitive business environment, winning new business depends not only on pricing but on the ability to develop compelling, compliant, and value-driven proposals that clearly address client needs and differentiate the organization. Effective proposal and bidding management is critical to improving win rates, managing bid costs, and aligning commercial opportunities with strategic objectives.

Proposal and bidding activities extend far beyond document preparation. They involve opportunity assessment, bid/no-bid decision-making, requirement analysis, solution structuring, pricing coordination, risk evaluation, stakeholder collaboration, and disciplined submission management. This program equips participants with structured proposal management frameworks, bidding best practices, and communication techniques required to manage complex tenders and competitive bids. Emphasis is placed on strategic alignment, customer focus, compliance, clarity, and continuous improvement of bidding performance.

Graduates of the CPBP™/CPBM™ program will be capable of managing proposal and bidding processes with professionalism, structure, and strategic insight across public and private sector environments.

Certification Program Objectives:

Upon completing the Certified Proposal & Bidding Professional/Manager (CPBP)™/(CPBM)™ program, participants will be able to:

• Understand Proposal and Bidding Fundamentals – Develop a strong foundation in proposal management, bidding processes, and competitive tendering environments.
• Analyze Bid Requirements and Client Expectations – Interpret RFPs, RFQs, and tender documents to ensure full compliance and customer alignment.
• Manage the End-to-End Proposal Process – Plan, coordinate, develop, review, and submit high-quality proposals within deadlines.
• Support Pricing and Commercial Inputs – Coordinate pricing, cost inputs, and value propositions to support competitive and profitable bids.
• Assess Bid Risks and Win Probability – Apply bid/no-bid criteria, risk assessment, and win strategy development.
• Improve Proposal Quality and Win Rates – Apply best practices, reviews, and lessons learned to enhance proposal effectiveness.

Certification Eligibility Criteria:

To apply for certification from The American Institute of Business and Management (AIBM) and its allied institutions, candidates must meet the following criteria:

• A Bachelor’s degree from a recognized institution

And/or

• 0–4.9 years of relevant experience for Professional level (CPBP)™, or 5+ years of relevant experience for Manager level (CPBM)™

Note: Applicants who do not hold a Bachelor’s degree but possess exceptional professional experience and hold significant positions within their organizations in a relevant field may also be considered for certification on a case-by-case basis, subject to the approval of the AIBM evaluation committee.

Certifying Examination:

• To be certified as CPBP™/CPBM™, student should take up a 1.5 hours online exam conducted by AIBM.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

• Module 1: Understanding Proposal and Bidding Processes
• Module 2: Identifying Bid Opportunities
• Module 3: Proposal Development and Writing
• Module 4: Pricing Strategies and Cost Estimation
• Module 5: Legal and Contractual Aspects of Bidding
• Module 6: Bid Management and Evaluation Processes

* The Certification Title and its modules are regularly reviewed, updated and may change in alignment with evolving industry needs and regulatory standards.

Who Should Do This Certification:

The Certified Proposal & Bidding Professional/Manager (CPBP)™/(CPBM)™ certification is ideal for professionals and graduates who want to build structured expertise in proposal development and bid management. It is particularly valuable for:

• Proposal Writers and Proposal Managers responsible for developing and coordinating bid responses.
• Bid and Tender Managers overseeing competitive submissions and proposal teams.
• Sales Support and Pre-Sales Professionals involved in proposal preparation and client responses.
• Commercial and Contract Professionals supporting bid pricing, risk, and contractual inputs.
• Project and Program Managers contributing technical and delivery inputs to proposals.
• Marketing and Communications Professionals involved in proposal messaging and presentation.
• Consultants and Advisors supporting organizations with bid strategy and proposal improvement.
• Graduates and Career Switchers aspiring to enter proposal management, bidding, or commercial support roles.

Key Benefits of CPBP / CPBM Certification:

• Professional Recognition – Establishes credibility as a qualified proposal and bidding management professional.
• Career Advancement – Supports progression into roles such as Proposal Manager, Bid Manager, Commercial Manager, or Business Development Manager.
• Structured Proposal Management – Builds a systematic and repeatable approach to managing bids and proposals.
• Improved Win Rates – Enhances ability to develop customer-focused, compliant, and competitive proposals.
• Stronger Collaboration – Improves coordination across sales, technical, commercial, and leadership teams.
• Risk-Aware Bidding Decisions – Strengthens bid/no-bid judgment and risk assessment capabilities.
• Cross-Industry Applicability – Relevant across construction, engineering, IT services, consulting, defense, infrastructure, and public-sector procurement globally.

The CPBP™/CPBM™ certification empowers professionals to manage proposals and bids with clarity, discipline, and strategic focus. By mastering bidding fundamentals, requirement analysis, proposal development, pricing coordination, and performance improvement practices, certified individuals are well-positioned to improve bid success rates and support sustainable business growth.