Certified Public Relations Professional (CPRP)

The Certified Public Relations Professional (CPRP) program is a comprehensive training designed to equip individuals with the knowledge and skills necessary to excel in the field of public relations. In today’s fast-paced and interconnected world, effective public relations is essential for building brand reputation, managing communication, and fostering positive relationships with stakeholders. This certification empowers participants to understand public relations principles, master communication strategies, and contribute to the overall success of their organizations. Whether you’re new to public relations or seeking to enhance your expertise, the CPRP program offers a comprehensive exploration of core concepts, strategies, and best practices.

Certification Program Objectives:

Upon successful completion of the Certified Public Relations Professional (CPRP) program, participants will achieve the following objectives:

  • Foundations of Public Relations: Grasp the foundational principles of public relations, including understanding the role, importance, and ethical considerations of public relations professionals.
  • Strategic Communication: Acquire skills in developing strategic communication plans, crafting effective messages, and leveraging various communication channels.
  • Media Relations and Crisis Communication: Understand techniques for building positive media relations and managing communication during crisis situations.
  • Stakeholder Engagement and Relationship Building: Develop proficiency in engaging stakeholders, building strong relationships, and maintaining positive public image.
  • Digital PR and Social Media: Learn how to utilize digital platforms and social media for effective public relations campaigns and engagement.
  • Content Creation and Storytelling: Acquire skills in creating compelling content, telling impactful stories, and capturing the attention of target audiences.
  • Event Planning and Promotion: Understand event planning strategies, from conceptualization to promotion, to create successful public relations events.
  • Measuring PR Effectiveness: Learn techniques for measuring the effectiveness of public relations efforts, tracking key metrics, and adapting strategies for better results.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CPRP, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Module 1: Introduction to Public Relations
  • Module 2: Strategic Communication Planning
  • Module 3: Media Relations and Press Release Writing
  • Module 4: Crisis Management and Reputation Management
  • Module 5: Digital and Social Media Marketing
  • Module 6: Public Relations Measurement and Evaluation

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Public Relations Professional (CPRP) certification is designed for a diverse range of professionals seeking to excel in public relations:

  • Public Relations Specialists: Those responsible for planning, executing, and managing public relations campaigns and communication strategies.
  • Communication Professionals: Individuals looking to enhance their public relations skills to effectively engage with stakeholders and manage reputation.
  • Media Relations Experts: Professionals focused on building and maintaining positive relationships with media outlets and managing media communication.
  • Marketing Professionals: Those aiming to expand their skill set to include public relations techniques and strategies.
  • Aspiring Public Relations Practitioners: Individuals aspiring to enter the field of public relations and seeking comprehensive training.
  • Entrepreneurs and Business Owners: Individuals managing their own businesses, looking to develop effective public relations strategies.
  • Organizational Leaders: Managers interested in understanding the key principles of successful public relations for building brand reputation.

Embark on the journey of achieving the CPRP certification to refine your public relations skills, contribute to brand success, and play a significant role in managing communication, fostering positive relationships, and driving overall organizational reputation within your industry.