Certified Retail Analytics Professional (CRAP)

The Certified Retail Analytics Professional (CRAP) program is a comprehensive training designed to equip individuals with the knowledge and skills needed to excel in the field of retail analytics. In today’s data-driven retail landscape, effective analysis of consumer behavior, sales trends, and market insights is crucial for making informed business decisions and driving competitive advantage. This certification empowers participants to understand retail analytics principles, master data analysis techniques, and contribute to better decision-making within retail organizations. Whether you’re new to retail analytics or seeking to enhance your expertise, the CRAP program offers a comprehensive exploration of core concepts, strategies, and best practices.

Certification Program Objectives:

Upon successful completion of the Certified Retail Analytics Professional (CRAP) program, participants will achieve the following objectives:

  • Foundations of Retail Analytics: Grasp the foundational principles of retail analytics, including understanding the role of data in driving retail success.
  • Data Collection and Preparation: Acquire skills in collecting and preparing data for analysis, ensuring data accuracy and relevancy.
  • Consumer Behavior Analysis: Understand techniques for analyzing consumer behavior data, identifying trends, and predicting buying patterns.
  • Sales and Inventory Analysis: Develop proficiency in analyzing sales data, inventory levels, and identifying opportunities for optimization.
  • Market Segmentation and Targeting: Learn how to segment markets based on data insights, target specific customer groups, and tailor strategies.
  • Pricing and Promotion Analysis: Acquire skills in analyzing pricing strategies, promotional effectiveness, and optimizing pricing decisions.
  • Competitor Analysis: Understand techniques for analyzing competitor data, assessing market positioning, and identifying competitive opportunities.
  • Strategic Insights and Recommendations: Learn to derive strategic insights from retail analytics data, providing actionable recommendations for business growth.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CRAP, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Module 1: Introduction to Retail Analytics
  • Module 2: Data Collection and Data Sources in Retail
  • Module 3: Data Cleaning and Preparation for Analysis
  • Module 4: Retail Data Analysis Techniques
  • Module 5: Performance Metrics and KPIs in Retail
  • Module 6: Retail Forecasting and Predictive Analytics

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Retail Analytics Professional (CRAP) certification is designed for a diverse range of professionals seeking to excel in retail analytics:

  • Retail Analysts: Those responsible for analyzing retail data, identifying trends, and providing insights for better decision-making.
  • Data Analysts: Individuals looking to apply their data analysis skills to the retail context, uncovering actionable insights.
  • Retail Managers: Professionals focused on utilizing data insights to optimize sales, inventory management, and overall retail operations.
  • Business Intelligence Specialists: Those interested in applying their skills to extract meaningful insights from retail data.
  • Aspiring Retail Analysts: Individuals aspiring to enter the field of retail analytics and seeking comprehensive training.
  • Entrepreneurs and Business Owners: Individuals managing their own retail businesses, looking to leverage data for strategic decisions.
  • Organizational Leaders: Managers interested in understanding the key principles of successful retail analytics for business growth.

Embark on the journey of achieving the CRAP certification to refine your retail analytics skills, contribute to data-driven decision-making, and play a significant role in providing insights that drive retail success and growth within your organization and the retail industry.