Certified Retail Marketing Professional (CRMP)

The Certified Retail Marketing Professional (CRMP) program is designed to equip individuals with comprehensive skills and knowledge essential for success in the dynamic field of retail marketing. By exploring core aspects of retail marketing introduction, consumer understanding, strategy implementation, and multichannel analytics, participants will develop a strong foundation to excel in retail marketing roles.

Certification Objectives:

  • The overall aim of the program is to provide students with a high level of knowledge and understanding of the concepts and processes involved in retailing and to equip the learners with the necessary practical, research and analytical skills necessary for a professional career.
  • To develop knowledge of contemporary retail management issues at the strategic level.
  • To describe and analyze the way retailing works, specifically the key activities and relationships.
  • To provide an academic underpinning to the above through the application of retailing theory and research.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CRMP, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  • Module 1: Introduction to Retail Marketing
  • Module 2: Visual Merchandising and Store Layout
  • Module 3: Customer Experience and Service Excellence
  • Module 4: Retail Sales Techniques and Strategies
  • Module 5: Inventory Management and Retail Operations
  • Module 6: Retail Marketing Analytics and Performance Measurement

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Retail Marketing Professional (CRMP) certification is suitable for individuals aspiring to excel in the realm of retail marketing. It holds value for a diverse range of professionals, including:

  • Retail Marketers: Those focusing on improving their retail marketing skills and strategies.
  • Store Managers: Individuals overseeing retail operations who want to enhance their marketing expertise.
  • Marketing Professionals: Those looking to specialize in retail marketing within their broader marketing roles.
  • Retail Entrepreneurs: Individuals starting or managing their own retail ventures who seek effective marketing strategies.
  • Consultants: Experts providing guidance on retail marketing strategies to various industries.

Evaluate your career aspirations and skill set to determine if the CRMP certification aligns with your goals for professional growth in the field of retail marketing.