The Certified Search Engine Optimization Professional (CSEOP) program is designed to equip individuals with the knowledge and skills necessary to optimize their websites for search engines and improve their online presence. The program covers the importance of search engines, various optimization techniques, the relationship between social media and SEO, and effective strategies for measuring and analyzing SEO success. Upon completion of the program, individuals will be able to apply these concepts and techniques to their own websites and online platforms.

Certification Program Objectives:

• Understanding the role and importance of search engines in online marketing
• Implementing optimization techniques for improved search engine rankings
• Leveraging social media to support and enhance SEO efforts
• Developing and implementing effective SEO strategies and measuring their success

Certifying Examination:

• To be certified as CSEOP, student should take up a 1.5 hours exam at the designated examination centers.
• The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
• Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Modules:

1. Understanding the Importance of Search Engines
2. Optimization Techniques for Search Engines
3. Social Media and SEO
4. SEO Strategies and Measurement