Certified Video Marketing Professional (CVMP)

The Certified Video Marketing Professional (CVMP) program is a prestigious certification meticulously designed to equip individuals with advanced knowledge and expertise in the specialized field of video marketing. In today’s digital landscape, video has emerged as a dominant medium for engaging and converting audiences. The CVMP program offers a comprehensive curriculum that covers video marketing fundamentals, strategy development, content creation, distribution tactics, data analytics, and ethical standards. Graduates are poised to excel in roles that demand precision and proficiency in leveraging the power of video to drive marketing success.

Certification Program Objectives:

Upon completing the Certified Video Marketing Professional (CVMP) program, participants will be able to:

  • Master Video Marketing Fundamentals: Develop a profound understanding of the foundational principles of video marketing, including its impact on audience engagement and brand visibility.
  • Craft Effective Video Marketing Strategies: Proficiently design video marketing strategies that align with organizational goals and objectives, ensuring impactful video campaigns.
  • Produce High-Quality Video Content: Gain expertise in creating compelling video content, from scripting and filming to editing and post-production.
  • Leverage Video Distribution Tactics: Utilize various distribution channels and tactics, including social media, YouTube, and email marketing, to maximize the reach and impact of video content.

Certification Requirements:

  • Bachelor’s Degree


  • 2 – 5 years of relevant work experience

Certifying Examination:

  • To be certified as CVMP, student should take up a 1.5 hours online exam conducted by AIBM.
  • The qualifying exam would consist of 50 multiple choice questions, testing core certification modules.
  • Professionals with relevant experience and other qualifying criteria may be exempted from the examination.

Certification Modules:

  1. Video Marketing Fundamentals
  2. Video Marketing Strategy Development
  3. Video Content Creation and Production
  4. Video Distribution Tactics
  5. Audience Engagement and Interaction Strategies in Video Marketing
  6. Analytics and Performance Measurement for Video Campaigns

* The modules of the certification are constantly updated and are subject to change.

Who Should Do This Certification:

The Certified Video Marketing Professional (CVMP) certification is highly beneficial for professionals across various roles and industries, including:

  • Digital Marketers and Marketing Managers: This certification is ideal for digital marketing professionals and marketing managers seeking to enhance their expertise in video marketing to create more impactful campaigns.
  • Content Creators and Copywriters: Content creators and copywriters looking to expand their skill set and specialize in video content will benefit greatly from this certification.
  • Aspiring Video Marketing Professionals: If you aspire to pursue a career in video marketing, this certification provides foundational knowledge and skills to kickstart your journey in the field.
  • Entrepreneurs and Business Owners: Business leaders and entrepreneurs interested in leveraging the power of video marketing to promote their products or services and boost their brand’s visibility will find this certification valuable.
  • Marketing and Communications Specialists: Professionals in marketing and communications roles will gain insights into the strategic and creative aspects of video marketing, enhancing their ability to engage audiences effectively.

Embark on the journey of achieving the CVMP certification to refine your video marketing skills, create impactful video campaigns, and contribute to the success and growth of organizations by harnessing the full potential of video in the digital marketing landscape.